THE ULTIMATE CAREER GUIDES

Yellowbrick aimed to boost organic traffic and reduce reliance on paid media spending. They sought to achieve this by developing a content strategy designed to offset costs and drive an increase in leads.

I led the creation of comprehensive career guides spanning 7x specialized programs at Yellowbrick, a project that proved instrumental in heightening program visibility and significantly increasing sign-up conversion rates. I facilitated a seamless transition from guide download to course enrollment by strategically aligning educational pathways with tangible career prospects. This effort culminated in a remarkable milestone of thousands of email sign-ups, underscoring the efficacy of our approach in bridging the gap between education and professional advancement. Additionally, our guides gained substantial exposure through strategic partnerships with renowned media outlets such as Rolling Stone, further amplifying their impact.

My responsibilities encompassed conceptualizing, writing, and overseeing their production to ensure the delivery of high-quality, impactful content. This integrated strategy solidified Yellowbrick's position as an educational leader and forged a valuable connection between education and real-world career opportunities.